As time goes by and algorithms change, the SEO techniques of the site also change and improve. In order to have a good SEO, it is better to always be up-to-date and in line with new techniques, even if we are not familiar with new techniques and use old techniques, it will give us the opposite result and our site SEO will be greatly damaged. Here are some old techniques that have negative results and vice versa in site SEO to avoid using them.

Create pages with the same content

In the past, creating multiple pages with the same and similar content (content that points to a common theme) was very effective in increasing traffic, ranking and having a good SEO . In this case, Google would rank and rank such pages when optimizing. But by changing Google's techniques and algorithms to pages that have the same keyword, in addition to not ranking and yes, it causes them to enter into a close competition with each other, in the end none of them gets a good ranking.

For example, if the Google search engine optimizes two store sites that have all the same content and only different product names, it will notice that the contents are the same and compare them with each other and ultimately does not rank well for either. To prevent this from happening, it is better to change at least half of the site content or rebuild the site from scratch so that Google recognizes your content as new and unique.

Send bulk emails to get links

The key word is SEO and link backbone SEO and in having good SEO and high traffic , linking to other sites is a reasonable and effective option. There are many ways to create a good opportunity for linking, but you should be careful not to use outdated methods to do so because it may ultimately reduce the value of your work and the decline of your site. Sending multiple emails and messages to site and business owners for linking or guest posting has been common in the past, but today it is an obsolete and spammy method because of the large number of emails to business owners. Those who do not receive any benefit from linking will be bothered. So it is better to send a message and request linking to people who we are sure will do it for us, then we will get a better result.

Get more links to increase rankings

Links are very effective and important in having good SEO , linking in terms of Google algorithms means approving the content of your website and introducing it to users on another site. If you have a low ranking and your site content is not optimized or of low quality, no matter how much you use the linking technique will not have a good effect because it is better to focus on increasing the quality of content according to the new algorithms and techniques 2020 do. If you have low quality content on your website and use a lot of backlinks, not only will it not have a good effect but it may even cause your site to decline. So the use of a lot of backlinks has been effective due to the old techniques, but the new techniques are obsolete and will have negative effects if you use this technique.

Add marginal content to improve SEO

Having content is very important for having SEO, in other words, content is an important part of SEO and without content, there is no SEO. So according to this article, to have a good SEO, we must have good content. In the old techniques, to increase the ranking and better optimization, keywords were used in the margins or footer and pages, which Google considered them as content and had a good and high score in ranking and optimizing those sites. They were. But due to the change in Google algorithms and the advancement of SEO techniques , search engines will not be fooled by these tricks and will not have any good effect on the site ranking, so instead of using these deceptive tricks, it is better to focus on improving content quality, Because Google has become so smart that it recognizes what the purpose of your content is, who your content audience is and .... 

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